WordPress 5.6 Feature Removed For Subpar Experience

WordPress announced that the Widgets Screen part of the WordPress 5.6 release will be pushed back to version 5.7. This comes after WordPress decided to drop the navigation screen to focus on the widget screen feature. WordPress 5.6 is the last major release for 2020, scheduled for December 2020. While this seems like a major
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WhatsApp Announces Shopping and Payment Tools for Businesses

Facebook and WhatsApp announced that it is increasing its investment into shopping with WhatsApp. Facebook has listened to feedback and will begin offering more and expanded tools to help businesses sell more online with WhatsApp. Facebook wants to make it easier for businesses to chat and close sales with WhatsApp, including a way to browse
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Instagram Lets More Users Make Money With Fan Badges

Instagram is letting more users monetize their live streams with fan badges; a feature that feels heavily influenced by Twitch. Instagram Live fan badges were introduced this past May as a way for users to contribute money directly to their favorite creators. In exchange for a fee, users receive a badge which is displayed next
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12 Proven Steps to Boost Your Organic CTR in Google

What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic search click-through rate (CTR) optimization. What Is Organic CTR? Organic click-through rate (CTR) is defined as the ratio of searchers
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4 Speed Audit Quick Wins

We all know speed is money. A faster site converts better leading to improved revenue. Despite the direct impact of speed on the bottom line, getting recommendations for performance improvements implemented can sometimes be challenging as it often involves editing legacy code that could affect the structural integrity of the site. This is especially true
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Facebook Ads Documented by FTC as Promoting Scams

The United States Federal Trade Commission (FTC) reported that their documented consumer scam complaints related to social media are rising at unprecedented levels. Consumers have lost $117 million dollars in the first six months of 2020 compared to $134 million dollars for 2019. The FTC describes the Facebook ad scam trend as skyrocketing. Scams Trending
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Google Can Subscribe to Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome. Is Googlebot Subscribing to Push Notifications? It’s unclear if the phrase “automated web crawling
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3 Strategic SEO Insights & Tactical Advice for 2021

For industry veterans, 2020 has been an “annus horribilis.” Instead of sharing strategic insights with clients in face-to-face meetings and tactical advice with attendees at industry conferences, we’ve been limited to presenting advanced SEO concepts and techniques via Zoom. We’ve failed to prevent a client from cutting their SEO budget at critical times this year.
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WordPress Gutenberg 9.2 – Dozens of Improvements

WordPress Gutenberg 9.2 is here and it comes with a security fix and many improvements, bringing Gutenberg closer to being a fully developed way of creating web pages. Security Fix This security fix addresses a particularly nasty form of attack called a Regular Expression Denial of Service (ReDoS) attack. A ReDos attack causes a server
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How to Use Google Trends for YouTube

Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy. What Does Google Trends Data Represent? There is a good amount of confusion over what
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How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of a web page, which helps with understanding how relevant a page is to a given query. This update was announced last week and Search Engine
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Google Responds to Antitrust Lawsuit

Google responds to allegations from the United States Department of Justice that it’s maintaining an illegal monopoly over search and search advertising. A lawsuit was filed in a federal court in Washington, D.C., on Tuesday. Google is being accused of maintaining a monopoly through several exclusive business contracts and agreements that lock out competition. This
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The Forgotten Goal That Converts Better Than SEO

It’s no secret that search engine marketing provides one of the best returns on investment in all of marketing. In most verticals, ranking or bidding on the right keyword can be like printing money. But even seasoned search engine marketing veterans sometimes forget that search can do more than direct sales. There is only one
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5 Reasons Why Your PPC Leads Are Not Converting

It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless! Then out of nowhere, you hear the clients’ dreaded words: “Our PPC leads aren’t converting. Why?” In the client’s eyes, it’s easy to blame the PPC channel when something goes
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A Single URL or Multiple?

Today’s Ask an SEO question comes from Tiffany in New York. She asks: “From an SEO perspective, which one is better, single page vs. multi-page design? For instance, within a product page, shall the spec, support be separated to different tabs with distinct URLs under product page or shall they be combined to one page?”
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How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs). The smaller the company, the more likely owners and managers were to report negative impacts of the pandemic – with 60% of
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Microsoft Bing Launching Xbox App

Microsoft is launching a Bing search app for Xbox One, which offers some unique hardware integrations for gamers. With the Microsoft Bing app, Xbox users can search the web, discover trending content, and more from their game console. In an announcement, the company states: “This app brings search to the activities you’re already doing on
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Bing Site Explorer Has Unique Tools for SEOs

With the relaunch of Site Explorer, Bing Webmaster Tools is gaining a new experience not offered by Google Search Console. If you’ve ever found yourself asking: “why use Bing Webmaster Tools when I already use Search Console?” – you might now have your answer. Site explorer: SEO-explore your site https://t.co/anWH0YscY2 Today during #pubcon keynote, I
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18 WordPress Plugins That Will Speed Up Your Site

You put so much work into making your WordPress website, it’d be a shame if one little thing could be its entire undoing. What’s that thing? Speed. If your website takes longer to load than it took you to read this paragraph, then you’re in trouble. Luckily, there are WordPress plugins that’ll make your website
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Google Data on Most Popular Halloween Costumes

Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States. Google’s data can be useful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers. These are the costume ideas people are searching for most, which
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Yahoo Groups to Fully Shut Down on December 15, 2020

Yahoo Groups is completing the final stage of shutting down on December 15, 2020, at which time it will be fully removed from the web. The process of shutting down Yahoo Groups, a once thriving website full of vibrant communities, began last year. First, Yahoo disabled the ability to use Groups in October 2019. New
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10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities. From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings. Luckily for you, online, you don’t have to compete with hundreds of thousands of other
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