A Guide to Google’s Advanced Image Search

Searching for images on Google is a simple process. Many of us can quickly find a picture of something we are searching for by performing a basic Google image search. Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites.
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WordPress Suspends Astra Theme – Affects 1 Million Users

Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. Astra Theme Removed from WordPress Repository Following a link for the official Astra theme WordPress page shows that the theme is not available
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How to Build & Scale a Program for Global SEO Success

Oftentimes in the SEO community and industries in general, the concept of “enterprise SEO” is associated with website size rather than organization size. When in reality, enterprise SEO is a large-scale, strategic approach to search in an organization. There is no hard-pressed rule where if you have X number of employees, you’ve now crossed over
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Getting Started in 9 Simple Steps

It’s safe to say there is no shortage of content. Millions of new blog articles are published every day. Most of them add very little value though, and most of the articles that do don’t get the attention they deserve. Why? Because the content isn’t being distributed. People aren’t reading it because they don’t know
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Google’s Splitt: Meta Description Provides Content Summary

Google’s Martin Splitt tweeted that meta descriptions provide Google with a summary of what’s important about a page. This seems to extend what SEOs believed about meta description elements. SEO and Meta Description Elements Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past,
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TikTok has 45 Days to Sell or Get Out of USA

A presidential executive order issued on August 6, 2020 effectively bans TikTok in 45 days. The action also threatens American entrepreneurs that enjoyed income derived from traffic from TikTok. According to the executive order, banning TikTok is a national security concern because of possible ties to the Chinese government. “TikTok automatically captures vast swaths of
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Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a websites rankings. The answer provided a great deal of information about how Google’s algorithms take reviews into account and the general thresholds that are necessary. This is the question that was asked: “So, about negative reviews not hurting, so if you have a “bad” reputation online
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Google SEO 101: Mobile-First Indexing Problems

In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing. Google Lightning Talks are short presentations that would have otherwise been given at Google Webmaster Conferences. Given that in-person events are cancelled for the foreseeable future, Google is adapting its conference content
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How (& Why) Search Engines Render Pages

There is an interesting twist in how we think about indexing – and that is rendering. When we think about ranking pages, we generally think about indexing. That is to say, we generally think about the point in time when a search engine has: Discovered a page through sitemaps or crawling and has proceeded to
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Can PageRank Predict the NHL Playoffs?

Today I want to take a break from SEO to talk about sports – specifically hockey – in terms of SEO concepts. The 2020 NHL playoffs are (finally) underway. So in the spirit of debate, let’s find out if it’s possible to measure sports using SEO techniques – and ultimately predict the next NHL Stanley
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Is Groupon Marketing Really Worth It for Your Businesses?

Working in sales at Groupon was my first full-time job after graduating from college. My responsibilities revolved around building relationships with businesses that were considered to be a good fit for the Groupon marketplace. After selling them on running a Groupon deal, it was also my responsibility to work with these businesses to structure the
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Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover
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Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding
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Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app. With Instagram Reels users can: Create and share 15-second
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Privacy, Personalization & PPC

I bet you read that title and thought, “meh, this doesn’t pertain to me as a search marketer…. Give me the nitty-gritty tactics and strategies I need to do my job.” But if you’re thinking that, I’d say you’re wrong. Privacy and data have everything to do with the long term strategy not only for
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See What You’re Missing in Your Visual Search Strategy

The visual aspect of communication and marketing has become increasingly important. But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have? In his SEJ eSummit session, Gianluca Fiorelli detailed all the visual search opportunities you might be missing out on that can increase your
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Google’s Search Quality Raters Do Not Directly Influence Rankings

Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users. Danny Sullivan, Google’s Public Liaison for Search, goes over the role of search quality raters and how their evaluations are incorporated into algorithm updates. Thousands of changes to Google’s search algorithms are made every year,
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How QA Testing for SEO Can Boost Your Traffic & Revenue

SEO is fragile. With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry. On July 29, I moderated a sponsored Search Engine Journal webinar presented by Mark Munroe, CEO, SEORadar. Munroe discussed how to easily integrate SEO testing into the QA
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Facebook Ads vs. Google Ads: Which Is Better?

It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Google search or Facebook ads? Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two
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Google Analytics Shifts More Data Privacy Control to Marketers

Google Analytics announced new data privacy settings that gives additional data collection control to marketers. Against the backdrop of multiple data privacy violation lawsuits against tech companies and increasing government regulations on data collection, Google announced new settings that gives marketers more control over data collection. Publishers can now disable personalization, delete data and take
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Google Adds New Structured Data Properties to Estimated Salary Dev Page

Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.” According to Google’s developer page: “Occupation structured data allows salary estimate providers to define salary ranges and region-based salary averages for job types, details about the occupation
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What You Need to Know

First-Touch Personalization: Why It Dominates When the shopper is new and arriving from a search, we only have one point to personalize around: the search term. And shoppers expect us – no, need us – to solve the problem as they described it: in the form of that search term. This “first-touch personalization” is easy to
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Be Careful Relying on 3rd Parties to Render Website Content

Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections. This subject came up during the August 3rd episode of Google’s Search Off The Record podcast, which also features John Mueller and Gary Illyes of the Search Relations team. Problems With Third
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Top 8 Essential Website Optimization Strategies

Want to rank well in search results today? Then you need to optimize your website. But what really matters today? In the good old days (circa 2009), Google reportedly used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10+ years. But one thing that hasn’t? You don’t need to
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How to Never Miss Your MQL Goal Again [Webinar]

Join this webinar and learn three tactics that can help your SaaS brand become more discoverable and exponentially grow qualified lead volume. Many marketers are struggling to find success during COVID-19. It’s no different in the SaaS industry. Digital marketers are working diligently but they are not seeing the marketing qualified lead (MQL) growth they’re
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